Content StrategyEnterprise Growth

What are the benefits of using video storytelling?

Emerging as a potent instrument in the marketing repertoire, video storytelling has appeared. And with its appearance, the question of its benefits has arisen. So, what are the benefits? This article looks into how the efficacious leverage of video by businesses can serve three principal purposes: to elevate engagement with the business, to augment brand awareness, and to enhance ROI.

Understanding Video Storytelling

Compelling content is created when visual components and narrative come together in storytelling. For many, this format conveys messages most effectively. For all but the most obtuse audience members, good storytelling is captivating. And it should go without saying that the clear, easy-to-understand, and pretty much universally appealing storytelling that you achieve when working with video (as opposed to text alone) is going to be better for business than its less so-found counterpart.

In addition, storytelling through video can elicit strong emotional responses. A Wistia report states that videos containing an emotional component can propel viewer engagement far beyond what is seen with standard promotional fare. Such videos can establish a powerful connection not only with the audience but also with the brand being presented.

What are the benefits of using video storytelling?

Using video storytelling in your marketing strategy has many benefits. Here are some key advantages:

Increased Engagement: Videos have more engagement than text. Audiences spend more time with video content, which can lead to a higher retention rate.
Increased Conversion Rates: HubSpot reports that when a video is included on a landing page, conversion rates can increase by as much as 80%.
Enhanced SEO Capability: Video content is preferred by search engines and produces improved visibility in search results. Sites that have videos are 53 times more likely to land on the first page of Google.
Extended Audience: Video content is easy to share on social media platforms, and this trait can take your marketing efforts and audience reach to the next level.

In addition, video storytelling can make a brand more humane by featuring actual people, true stories, and sincere experiences. This authenticity strikes a chord with consumers, generating trust and making brands relatable.

Statistics and Examples of Video Success

Credibility is what you earn when you incorporate credible statistics into your marketing strategy. For example, a study conducted by Cisco predicts that by 2022, 82% of all internet traffic will be video. This statistic underscores the necessity of video content in your digital marketing strategy moving forward.

Airbnb and other companies have become adept at using video storytelling. Their campaign “Live There” employed short videos to highlight real-life travel experiences. This campaign not only enhanced their brand identity but also moved user engagement into a higher gear.

Moreover, a report published by Animoto finds that 93% of businesses using video think it has been beneficial in enhancing the clarity of their products or services. This clarity is key to shepherding prospects through the various stages of the purchasing funnel.

Implementing Video Storytelling in Your Strategy

To capture the full potential of video storytelling, companies must weave it strategically into their marketing plan. Here are some things to think about:

Establish Your Message: The first important step is knowing what you want to say. Your video should have a clear and compelling message that stands at the center of your story. Unfortunately, too many stories start as someone simply wanting to fill a screen with video and time and then flesh the story out later. And while there is nothing wrong with starting with a video idea generator, this is an important step in the pre-production process.
Recognizing Your Audience: This is all about demographics. Understanding the makeup of your target population is vital. Create video content that aligns perfectly with their interests and fulfills their requirements.
Make Quality a Production Priority: Pour resources into high-quality visuals and sound. Poor production quality can easily send the message that you don’t care about what you’re saying.
Select the Proper Platforms: Pick platforms that resonate with your target audience. YouTube, LinkedIn, and various social media channels are excellent contenders.
Analyze and Iterate: Watch how well people interact with your video. Use this data to make your future videos even better.

As a result, a video storytelling campaign that is carried out excellently can produce heightened brand awareness and superior customer engagement.

Conclusion: The Future of Video Storytelling

What are the advantages of employing video storytelling? In a quickly changing digital world, video storytelling is not merely a fad; instead, it is becoming a fundamental way for companies to reach their audiences. It provides unmatched opportunities for not just interacting with an audience but also for deepening their comprehension and moving them along the conversion path.

Video storytelling is an investment well placed. It isn’t just a glorified commercial; it’s something that lasts. It builds bonds. That’s what marketing is really about. And, increasingly, that’s what video is about, too. At a time when competition is fierce and relevance is in question, many companies are investing in video storytelling to give their brands a boost and ensure a positive ROI.