Best PracticesSMB Marketing

How to use TikTok for business marketing success?

How can TikTok be used for successful business marketing?

Companies everywhere are starting to see TikTok as a powerful marketing avenue. The app, which has over a billion active users, provides brands with a chance to connect with a wildly diverse audience in a way that few other platforms offer.

Dance challenges and lip-syncs are no longer TikTok’s main claims to fame. The app has morphed into something much more potent: a marketing tool. It’s one of the best opportunities businesses have to engage with a younger audience, as the prime user base is 18- to 29-year-olds. But even beyond that, TikTok’s user engagement is at historic highs, with users spending an average of 52 minutes a day on the app. The crunching of all this data, then, allows us to see why it is that businesses are betting big on the platform. TikTok is where a nearly unprecedented percentage of users are encountering new brands for the first time.

If you want to use TikTok effectively for marketing your business, think about these strategies:

Creating content that resonates with audiences on TikTok requires employing various strategies. One of the most important is to be authentic. This means that TikTok content should be relatable and entertaining, something that can sometimes be taken for granted. Content should look easy and fun to make when being taught as a strategy; otherwise, viewers will find the accounts they follow less genuine. The next step may seem easy in theory: leverage TikTok trends to capture viewers when they are most engaged. However, in practice, this means keeping a close eye on what is currently going viral and fashioning your in-the-moment content to fit that narrative. TikTok content creators should try to watch for moments when they can naturally fit trending challenges, sounds, or dances into whatever type of content they are currently working on.

Engagement is just as important as, if not more vital than, reach when it comes to TikTok success. Pay attention to the following key performance indicators (KPIs):

How many people are watching your videos?
How many people are liking your videos?
How many people are sharing your videos?
How quickly are you gaining followers?

One beauty brand that launched a TikTok challenge experienced a 300% growth in engagement after a well-known influencer helped to amplify the challenge.

When fine-tuning your TikTok marketing strategy, keep these things in mind:

Consistency Is Key: Post frequently. A steady posting cadence improves audience retention and keeps engagement levels high.
Interact with Your Community: The loyalty of your audience increases dramatically when you interact with them. Try responding to comments and DMs.
Watch the Analytics: Use TikTok’s built-in analytics to keep an eye on how your posts are performing. If your performance suggests a certain direction, follow it and be nimble. You can also try your hand at various content formats. Tutorials, for instance, can reach a whole other segment of your audience, as can other types of posts.

In closing, if you want to find success with TikTok and use it as a means of marketing your business, you’ll need more than just a favorable algorithm on your side. First, ensure that your content is engaging and caters to the TikTok audience. If you can’t do that, you’re probably better off using some other form of social media for marketing. Leverage the current trends on the app to your advantage. Use them as inspiration to create content that somehow incorporates the trend in a way that makes sense for your business. And just as with any other social media platform, use TikTok to engage with your audience.